Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Ajmal Perfumes, India’s oldest homegrown fragrance house, has announced Saif Ali Khan as its new brand ambassador. With a legacy of 74 years and over 300 fragrances, Ajmal blends traditional perfumery with modern innovation. Saif’s royal lineage, elegance, and global appeal perfectly align with the brand’s ethos of timeless sophistication and fine craftsmanship.
This partnership aims to bridge heritage and aspiration, positioning Ajmal as a leading global perfume house. Saif will be the face of a 360° media campaign across digital, print, in-store, and OOH channels. A behind-the-scenes video will launch at Ajmal stores, highlighting his personal favorites—Wisal Dahab and Aristocrat.
With a presence in 60+ countries and 350+ retail stores, Ajmal continues expanding through e-commerce and global collaborations, making fine Indian perfumery more accessible worldwide.
11-06-2025
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