Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Vijay Sales, a leading electronics retail chain in India, has partnered with South Indian star Vijay Deverakonda to strengthen its presence in the region. This collaboration aims to enhance consumer engagement by leveraging Deverakonda’s influence among young, tech-savvy audiences in Telugu-speaking states.
Known for his trendsetting image, Deverakonda aligns with Vijay Sales’ mission to make advanced technology both aspirational and accessible. Expressing his enthusiasm, he stated, “Technology connects us all, and I’m excited to partner with Vijay Sales to bring innovation closer to people.”
The partnership includes a 360-degree marketing campaign featuring digital promotions, in-store activations, exclusive product lines, and social media outreach to showcase the brand’s diverse electronic offerings. This initiative aims to expand Vijay Sales' reach across South India.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: