Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Integral Ad Science (IAS), a global leader in media measurement and optimization, has teamed up with sustaintech provider Impact Plus to help advertisers track and improve both the performance and sustainability of their digital campaigns—all within a single platform.
In light of evolving regulations such as California’s “Climate Corporate Data Accountability Act” and the EU’s Corporate Sustainability Reporting Directive (CSRD), which mandate environmental impact reporting, IAS is enhancing its carbon tracking capabilities by integrating Impact Plus’s technology.
This collaboration allows advertisers to access campaign-level emissions data directly within IAS reports, combining media quality, attention metrics, and carbon footprint insights into one unified view. Impact Plus’s tools will empower IAS clients to measure and reduce the greenhouse gas (GHG) emissions of their digital advertising efforts.
Together, IAS and Impact Plus are equipping advertisers with data-driven solutions for smarter, more sustainable media buying worldwide.
05-06-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: