Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Hell Energy Drink, one of the fastest-growing global energy drink brands, has named cricketer Shreyas Iyer as its brand ambassador in India. Joining global icon Michele Morrone, Shreyas will help strengthen the brand’s connection with Indian consumers through various campaigns, including the ongoing #WinWithHell initiative.
Shreyas’s dynamic personality, leadership, and consistent on-field performance align perfectly with Hell Energy Drink’s values of confidence, performance, and an unstoppable spirit.
Since launching in India in 2018, Hell Energy Drink has rapidly expanded its presence, available in retail and quick commerce stores nationwide. This partnership aims to further accelerate the brand’s growth and engagement in the competitive Indian energy drink market.
28-05-2025
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