Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Say hello to Britannia Good Day Chunkies—chunky, irresistible cookies in two tempting flavors: Divine Chocochip and Tropical Coconut. So good, they vanish the moment you open the pack.
To celebrate, Britannia launched the playful EatHappens campaign, created by McCann Worldgroup. The animated ads feature the cookies as quirky characters with big plans—Goa trips, meetups, to-do lists—but their adventures are always cut short. Why? They get eaten. Every time.
Each 20-second film humorously reminds us: when cookies taste this good, EatHappens.
Whether you're at home, at work, or on the move, grab a pack and see why Chunkies are so hard to resist.
28-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: