Institute of Marketing Communications India

(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)

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ITC Sunfeast Mom’s Magic Launches 'SHINES' – A Buttery, Shiny Treat

ITC Sunfeast Mom’s Magic Launches 'SHINES' – A Buttery, Shiny Treat

Sunfeast Mom’s Magic introduces SHINES—a new butter cookie with a delicate sugar glaze that adds a shiny twist to every bite. Crafted with rich butter and a crunchy eight-layer texture, SHINES delivers a melt-in-the-mouth experience perfect for anytime indulgence.

The new TVC, featuring Nadhiya Moidu, highlights how just as a mother helps her child shine, a sugar glaze brings brilliance to the cookie. Nadhiya portrays a mother supporting her daughter’s chess dreams, subtly convincing the family—mirroring the love behind every SHINES cookie.

Currently available in Andhra Pradesh and Telangana, SHINES comes in two sizes: 44g for ₹10 and 128g for ₹35. With eye-catching packaging and premium taste, it's a delightful addition to ITC’s range of indulgent snacks.


28-05-2025

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: