Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
To mark Menstrual Hygiene Day, Pee Safe introduced its new #ZeroPeriod campaign featuring a heartfelt digital video about an 8-year-old footballer’s experience with her first period. The film captures the confusion, fear, and strength many young girls face during this time, aiming to make first periods less intimidating.
Central to the campaign is Pee Safe’s Disposable Period Panty, designed specifically for first-time menstruators. Made from breathable, ultra-absorbent material, it offers leak-proof protection and comfort for girls on the field, at school, or during daily activities.
In partnership with SRF and Akhandjyoti Foundations, Pee Safe also runs menstrual hygiene awareness sessions in schools and underprivileged communities, providing education, support, and access to hygiene products to empower young girls.
28-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: