Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Tata Consumer Products Limited (TCPL) expands its premium and wellness offerings with Tata Tea Premium Care, blending the strength of kadak chai with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi.
Designed for consumers who enjoy strong tea with added wellness benefits, this blend reflects India's deep emotional connection with chai. As health-conscious choices rise, Tata Tea Premium Care offers a purposeful, high-quality beverage option.
The launch includes an innovative print campaign in leading publications, creatively shaped like the Tata Tea Premium Care pack, ensuring strong consumer engagement and brand recall.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: