Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Sony SAB has redefined consumer marketing and audience engagement with India’s largest 3D holographic sky projection, unveiled in Ujjain on Mahashivratri. This first-of-its-kind experiential campaign brought mythology to life using cutting-edge scrim technology, creating a 360-degree immersive display that transformed the night sky.
The spectacular projection showcased young Hanuman’s journey, using real imagery on a non-dimensional surface to create a floating illusion, making the characters appear larger-than-life. The fusion of light, movement, and sound delivered a theatrical, awe-inspiring experience, setting a new benchmark in storytelling and innovation.
Alongside this groundbreaking activation, Sony SAB launched a TV and digital campaign, leveraging social media, YouTube, and interactive content to engage audiences. The initiative promotes "Veer Hanuman," premiering on March 11, airing Monday to Saturday at 7:30 PM, starring Aan Tiwari, Sayli Salunke, Arav Chowdharry, and Mahir Pandhi.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: