Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Rumors are swirling—RuPay is eyeing Hrithik Roshan as the face of its Credit Card on UPI campaign. Think Bollywood charisma meets seamless digital payments. But here’s the real question: Will Gen-Z vibe with the OG superstar?
RuPay wants to drive credit card adoption among Gen-Z, a crowd that thrives on inside jokes, niche trends, and an unspoken “If you know, you know” culture. Hrithik defined a generation—but can he disrupt the next?
A generational showdown or the ultimate crossover? If Hrithik steps into RuPay’s “cool club,” things are about to get interesting. Popcorn’s ready.
10-05-2025
Email: info@imciindia.org
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