Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Crocs has announced Indian film star Rashmika Mandanna as its global ambassador. Known for her dynamic roles and massive fan following, Rashmika’s authenticity and versatility make her the perfect fit for the brand, which celebrates individuality and self-expression.
This partnership aims to enhance Crocs’ presence in India, meeting the demand for fashionable yet accessible footwear. The collaboration kicks off with the “Your Crocs. Your Story. Your World.” campaign, highlighting the Classics collection and Jibbitz™ charms as key style elements.
The campaign film blends CGI and surrealism, showcasing Rashmika’s life with Crocs and Jibbitz™ as tools of self-expression. The 360-degree campaign spans digital, social, and retail platforms, encouraging fans to embrace their unique style. New silhouettes and colors, including Mystic Purple and Daylily, are now available online and at select stores.
30-04-2025
Email: info@imciindia.org
Telephone: +91 9650304949
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