Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
In Mumbai, a city known for its energy and landmarks, a unique spectacle has been unfolding—The Jewel Box on Wheels campaign. Over the past weeks, giant jewel boxes mounted on Chandak Group-branded cabs have been turning heads, sparking conversations, and showcasing the luxury of Chandak Sarvam.
Located in JB Nagar, Andheri East, Chandak Sarvam offers 2, 3, and 4 BHK luxury homes across 3.5 acres, marking a transformation in the area. Inspired by its elegance, the Chandak Group collaborated with BrandOnWheelz to create mobile jewel-box billboards, making luxury tangible.
With real-time insights from Halooway/Hawkeye, these cabs navigated high-traffic areas, boosting engagement. The campaign quickly went viral, amassing over 2 million impressions, solidifying Chandak Sarvam as JB Nagar’s new symbol of luxury living.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: