Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Mercedes-Benz India has rolled out its new brand campaign, ‘Because it’s Mercedes-Benz’, a tribute to the brand’s legacy of craftsmanship, emotion, and timeless design. The campaign focuses on powerful visual storytelling across digital platforms, including Instagram, YouTube, Connected TV, and collaborations with influencers, targeting younger, aspirational audiences.
Designed to deepen emotional connections, the campaign reflects the brand’s philosophy—true luxury is experienced, not just seen. It showcases not just product features but the emotional impact of driving a Mercedes-Benz, from innovation and elegance to performance and safety.
The centerpiece is a hero film starring global icon Roger Federer, highlighting the Mercedes-Benz MANUFAKTUR experience and six emotional brand pillars: Respect, Trust, Love, Ease, Desire, and Style. This campaign reaffirms Mercedes-Benz’s identity as a symbol of aspiration, innovation, and enduring luxury.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: