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Institute of Marketing Communications India

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LinkedIn encourages B2B marketing with new Conversion API

LinkedIn encourages B2B marketing with new Conversion API

LinkedIn has launched its Conversion API (CAPI) and upgraded Revenue Attribution Report (RAR) to enhance B2B marketing measurement and lead tracking.

Key Features:

  • CAPI: Tracks high-quality leads using first-party data from events, emails, and calls, integrating with Salesforce, Google Tag Manager, Tealium, and Adobe. Early adopters report a 20% drop in cost per action and 39% reduction in cost per qualified lead.
  • RAR: Extends the attribution window from 180 to 365 days, capturing delayed conversions common in long B2B sales cycles.

These updates help B2B marketers optimize ad spend, improve ROI, and gain deeper insights into customer behaviour, reinforcing LinkedIn’s role as a leading platform for generating high-quality leads in a competitive digital landscape.

10-05-2025

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