Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Legacy brands, once anchored in tradition and loyalty, now face a fast-changing consumer landscape shaped by Gen Z and millennials. These audiences prioritize authenticity, sustainability, and digital fluency—forcing brands like JioStar, Tata Mutual Fund, and Jaguar to reinvent. JioStar has evolved into a digital-first platform with interactive features, while Jaguar’s move to electric vehicles aligns with eco-conscious values. Tata Mutual Fund’s rebrand goes beyond design, incorporating digital tools and financial literacy for younger investors.
Modern rebranding is more than cosmetic—it’s about aligning with contemporary expectations and shifting from product-centric to consumer-centric strategies. To stay relevant, legacy brands must master digital fluency, adopt social values, and operate with agility. The real challenge is balancing heritage with innovation—evolving without losing identity.
Brands that succeed, like Tata Mutual Fund and Jaguar, are creating blueprints for the future. In today’s market, reinvention isn’t optional—it’s essential for long-term relevance and impact.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: