Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Instamart’s “Add Yourself to Cart” campaign takes a refreshingly emotional turn this Mother’s Day, encouraging presence over presents. While users can still gift roses, perfumes, and home décor, the spotlight is on the most meaningful gift—you. A whimsical ad film follows a woman who literally adds herself to cart, leading to a surprise journey and heartfelt reunion with her mom. From May 2–5, in collaboration with IndiGo and MakeMyTrip, five winners will be flown home for real surprise reunions. The campaign also introduces the quirky “Mother of All Bags”, a nod to every mom’s timeless habit of saving bags.
08-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: