Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Tech giants Google and Amazon have introduced measures to prevent ads from appearing on a website hosting child sexual abuse material (CSAM) following pressure from bipartisan U.S. lawmakers.
Amazon is refunding advertisers whose ads were inadvertently placed on the site, while Google has blocked advertising but has yet to confirm if reimbursements will follow. Amazon VP Brian Huseman acknowledged a "clear breach" of policies in a letter to Senators Marsha Blackburn and Richard Blumenthal.
The Adalytics report revealed that ads from major corporations and U.S. government agencies were displayed on imgbb.com through Google and Amazon’s ad networks. A key issue was the lack of URL-level reporting, preventing advertisers from tracking placements.
In response, DoubleVerify has committed to URL-level transparency, while Amazon’s Demand-Side Platform (DSP) will introduce page-level reporting via its Traffic Events API. This incident underscores growing concerns about brand safety, prompting lawmakers to push for greater transparency and stricter enforcement in digital advertising.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: