Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
For International Labour Day (May 1), Godrej Consumer Products Ltd (GCPL) launched the digital film ‘Hands That Speak,’ celebrating workforce diversity and inclusivity. The film honors employees with disabilities at GCPL’s Tamil Nadu manufacturing facility, featuring individuals with hearing and speech disabilities who share their stories through Indian Sign Language (ISL), with subtitles. Their hands become symbols of strength and pride, redefining communication and contribution in the workplace.
According to UnearthInsight, only 11% of India’s 30 million PwDs are employed. GCPL’s initiative calls for systemic change to create inclusive workplaces. The film highlights the power of silent strength and encourages organizations to foster equity. GCPL’s Chengalpattu plant, with 5% representation from PwDs and LGBTQIA+ communities, stands as a model for inclusive manufacturing.
19-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: