Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Bachchan’s charismatic presence, coupled with humor-infused storytelling, makes the message both engaging and memorable. Playing the role of a husband, he delivers the witty tagline:"Paani hai baahar, sookha hai andar, Dono ko never mix it – Waterproofing ka sach mein, Baap hai Fixit."
Celebrating 25 years of Dr. Fixit, the ad is directed by Prasoon Pandey (Corcoise Films) in collaboration with Ogilvy. It forms a key part of the brand’s expansive marketing strategy across TV, digital, and OTT platforms, reinforcing Dr. Fixit’s legacy as the ultimate waterproofing expert.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: