Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Diljit Dosanjh has become Levi’s® global ambassador, making history as the first Punjabi artist to represent the iconic denim brand. This collaboration merges music, fashion, and culture, amplifying Punjabi influence on the global stage.
Following his groundbreaking Coachella debut and sold-out Dil-Luminati Tour, Dosanjh now brings his signature style to Levi’s. The campaign celebrates self-expression, aligning with Levi’s 170-year legacy as a cultural staple.
More than a fashion move, this partnership highlights Punjabi music and style’s rising global impact. By teaming up with Dosanjh, Levi’s embraces a cultural wave that continues to redefine mainstream trends worldwide.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: