Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Digital PR is transforming brand communication, replacing traditional media with social media, SEO, and online platforms for real-time engagement.
How Brands Are Adapting
Social media & Influencer Marketing for audience interaction.SEO & Content Marketing to boost visibility.AI & Analytics for tracking sentiment and refining strategies.Multimedia Content like videos and podcasts for engagement.
Challenges
Reputation Management amid misinformation.Platform Overload requiring tailored messaging.Real-Time Responsiveness for crisis control.
Future Trends
AI-driven PR, AR/VR storytelling, blockchain for transparency, and hyper-personalization will shape the next decade. Brands embracing digital PR will drive impactful conversations and stronger engagement.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: