Institute of Marketing Communications India

(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)

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Digidarts captures the Performance Marketing Mandate for Dabur

Digidarts captures the Performance Marketing Mandate for Dabur

Digidarts, a leading performance marketing agency, has secured the digital mandate for Dabur, one of India’s most trusted FMCG brands. This partnership aims to enhance Dabur’s digital presence, leveraging urbanization, rising incomes, and evolving consumer behavior.

With a legacy dating back to 1884, Dabur is a global leader in Ayurveda and natural healthcare. By collaborating with Digidarts, it seeks to blend traditional marketing with innovative 360° digital solutions.

Digidarts will execute performance-driven campaigns, optimizing consumer touchpoints and ad creatives. Its proprietary tool, DecisionBoard.ai, will enable real-time analytics for agile decision-making. With 250+ brands served over a decade, Digidarts strengthens its role as a trusted growth partner in the digital space.


10-05-2025

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: