Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
DailyObjects, a homegrown D2C brand, has partnered with Zepto to deliver tech essentials like chargers, power banks, and phone cases within 10 minutes. This collaboration aims to contribute double-digit revenue growth for DailyObjects by Q2 FY25, reflecting the growing demand for ultra-fast delivery services in India.
Major electronics brands such as Samsung and Sony have also embraced quick commerce. Samsung now offers 10-minute delivery of its Galaxy S25 series via Blinkit, while Sony delivers PlayStation 5 consoles through the same platform.
However, ultra-fast delivery presents operational challenges, including precise inventory planning and logistics coordination. Additionally, platforms like Zepto face scrutiny from traditional retailers, who allege that deep discounts threaten their livelihoods. Despite this, Zepto holds a 28% market share, highlighting the rising preference for instant delivery among Indian consumers.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: