Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Clove Dental—India’s largest dental care provider—has joined forces with the upcoming Bollywood action thriller Sikander, starring Salman Khan and Rashmika Mandanna, in a powerful collaboration that fuses entertainment with healthcare. This strategic partnership emphasizes that a strong, confident persona begins with a healthy smile—just like the film’s lead character.
“We believe a confident smile is a true symbol of strength,” says Sumit Saxena, VP Marketing & PR at Clove Dental. “Through this blockbuster tie-up, we aim to inspire millions to prioritize oral health.”
With over 600 clinics across India and cutting-edge technology, Clove Dental is committed to making world-class dental care accessible. The campaign positions oral hygiene as an essential part of strength, confidence, and self-care—on and off screen.
10-05-2025
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