Institute of Marketing Communications India

(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)

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Celebration of the power of local voices in India: Chull OTT from US-based Flickfusion Media

Celebration of the power of local voices in India: Chull OTT from US-based Flickfusion Media

Flickfusion Media Inc., a U.S.-based digital media firm, has officially launched Chull OTT in India—a bold new streaming platform focused on authentic, uncensored storytelling. Named after the Hindi slang for energy and defiance, Chull aims to amplify diverse, regional voices through fearless content across Hindi, Tamil, Telugu, Kannada, and Bangla. With AI-powered recommendations, low-bandwidth optimization, and affordable plans starting at ₹79, the platform caters to Tier-2 and Tier-3 audiences. Backed by local creators and a commitment to cultural integrity, Chull OTT positions itself as a disruptive force in India’s booming $13B OTT market, celebrating raw narratives over formulaic entertainment.


22-05-2025

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: