Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
This Mother’s Day, Sun Bangla unveils “Ma—The Eternal Shelter”, a touching tribute to the quiet strength of motherhood. The campaign film follows young Avery and her growing bond with Chhutki, revealing tender moments of care during a sudden rainstorm. Through rich storytelling and symbolic visuals, the film honors mothers and mother-like figures as protectors and nurturers. Launching digitally on May 9 and on-air May 11, the campaign includes heartfelt messages from Sun Bangla’s leading stars. Celebrating love in its purest form, the initiative salutes every Ma—goddess, caregiver, or child—whose instinct is to protect, comfort, and give endlessly.
08-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: