Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
As attention spans shrink and consumer demands rise, brands are increasingly turning to AI, not just for automation but as a creative tool. With platforms like MidJourney, DALL·E, and ChatGPT, brands are using AI to enhance storytelling, infusing campaigns with emotion, speed, and creativity. AI is democratizing creativity, allowing brands to take control of their creative processes instead of relying solely on external agencies.
AI-driven trends, such as Ghibli-style videos, have been embraced by brands like CashKaro to create stronger emotional connections with audiences. Tools for generating dynamic visuals, voice customization, and personalized content are revolutionizing how brands tell stories.
However, AI’s rise also threatens creative job roles. In India, many creative positions face automation risks, signaling a shift in the industry. The future may involve collaboration between humans and AI, rather than competition.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: