Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Britannia Industries is thrilled to unveil the refreshed look of its beloved Little Hearts, now featuring vibrant, modern packaging designed to captivate today's consumers.
The new packaging is showcased in the TV campaign, "Every Bite, Full of Heart." For over three decades, Little Hearts has delighted generations with its unique design and irresistible taste, becoming a cherished part of childhood memories. The refreshed look signifies Britannia's commitment to evolving with the times while preserving the beloved taste.
Blending nostalgia with modernity, Little Hearts remains a sweet, poppable delight, symbolizing joy and deliciousness. The campaign film captures a charming scene with a couple and playful puppies, highlighting the warmth and joy in every bite. Britannia aims to continually innovate, ensuring Little Hearts remains a favorite for years to come.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
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