Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
This Mother’s Day, boAt and Blinkit launch a witty, relatable campaign targeting Gen Z, urging them to go beyond Instagram tributes. Featuring popular creator Satish Ray, the PSA-style video humorously calls out performative appreciation and reminds viewers that moms deserve more than filtered selfies—they deserve real gifts. Enter boAt’s Enigma smartwatch, paired with Blinkit’s lightning-fast delivery, making thoughtful gifting effortless—even last-minute. “It’s funny, it’s honest, and it’s a nudge to make the day truly meaningful,” said a boAt spokesperson. The campaign film is now live on YouTube and social media, with exclusive shopping available on Blinkit.
22-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: