Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
boAt, India’s leading audio and wearables brand, tackles the frustration of losing valuable items with its latest smart tracking tag.
The campaign features Shalini Passi, a luxury bag collector, and Vijay Varma, a sneaker enthusiast, navigating their chaotic collections in a humorous video. The boAt Tag helps them locate their prized possessions instantly with a simple activation.
By showcasing a real-world problem with an engaging, exaggerated approach, boAt highlights how its tracking tag simplifies life. The campaign leaves viewers with a compelling message: “Tag it, Secure it.”
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: