Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
CashKaro, India’s top cashback platform, has launched the country’s first-ever Ghibli-style advertisement, delivering a bold message against coin-based cashback. The campaign playfully critiques "coin apps" with the tagline, "Coins Are All Bakwas, Real Cashback is CashKaro Ke Paas."
Unlike virtual coins with expiry dates and redemption limits, CashKaro offers real cashback—directly credited via UPI for seamless bank transfers. Inspired by Studio Ghibli's hand-drawn animation, the ad sets a new creative benchmark in digital marketing.
With ?1,000+ crore in cashback distributed, CashKaro proves savings should be real and usable. By simplifying rewards and partnering with Amazon, Flipkart, and Myntra, the brand reinforces its mission: real savings, real money, no gimmicks.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: