Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Valentine’s Week brings a mix of emotions—excitement, expectations, and even skepticism. Whether you're celebrating love, enjoying singlehood, or just indifferent to the hype, Britannia Treat Croissant ensures everyone gets a delicious treat!
Adding a playful twist to the season, the brand took to malls, colleges, and corporate hubs, offering free croissants and a touch of humor with witty standees, making for the perfect photo-op. Whether you’re a romantic at heart or happily solo, there’s a Treat Croissant for you.
The campaign sparked conversations both online and offline, with people sharing their experiences. Reaching 15 million individuals, its fun, relatable messaging made Britannia Treat Croissant a delightful part of Valentine’s Week celebrations.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: