Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Tata Tea Premium – Desh Ki Chai, Tata Tea's flagship brand, launched its 'Desh ki Jhanki' initiative to celebrate Republic Day.
In unison with the brand's hyper-local approach, the newest campaign lets users enjoy an immersive experience through a 360-degree view of 3D Jhankis (tableaus) and an impactful narrative that brings alive historical moments and events from the states of India.
Consumers can view the Jhankis of select states like Delhi, UP, Haryana, Bihar, Punjab, Odisha, West Bengal, and Maharashtra on a specially created microsite: www.IndiaKiChai.com.
A unique audio-visual experience allows everyone to get a mesmerizing experience and enjoy the Republic Day parade at their homes comfortably.
The 3D Virtual, mesmerizing experience of Jhanki in different states is not just a campaign; it's a moment of pride that the company wants to celebrate with every Indian.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: