Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
PokerBaazi has revived its popular campaign ‘Tu Poker Khelta Hai Kya?’ featuring Shahid Kapoor, reinforcing Poker as a mind sport that mirrors real-life skills.
Timed with the biggest cricketing season, the campaign challenges stereotypes with the message “Jo life mein khelta hai, wo Poker bhi khel sakta hai”. Through four humorous ads, Shahid Kapoor applies Poker strategies—outsmarting rivals, making quick decisions, and staying composed under pressure—showing that Poker is about strategy, not just cards.
With Poker officially recognized as a mind sport, PokerBaazi is taking this campaign nationwide as a co-powered partner of JioHotstar during India’s biggest T20 league, ensuring massive visibility among sports fans.
10-05-2025
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