Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
As the cola wars intensify, Mother Dairy has introduced a refreshing perspective with a clever social media post that has captured widespread attention. Drawing on Coca-Cola’s ‘Halftime’ and Pepsi’s ‘Anytime’ campaigns, the brand positions milk as a ‘Lifetime’ choice, emphasizing its enduring value. With brands leveraging the ICC Champions Trophy 2025 for engagement, Mother Dairy reinforces milk’s timeless relevance.
The post, featuring three glasses labeled ‘Halftime,’ ‘Anytime,’ and ‘Lifetime,’ highlights milk’s consistent nourishment across generations. With the caption ‘Tasty, Healthy, Delicious Every Time,’ the brand champions milk as a daily essential that enriches lives. This creative move not only reinforces Mother Dairy’s commitment to health but also playfully engages in the ongoing brand rivalry.
10-05-2025
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