Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Indica, CavinKare’s flagship hair color brand, is redefining Holi celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and self-care. The brand launched two digital campaigns for Indica Crème Hair Color across YouTube and Instagram.
The first campaign promotes unity, showing a boy stepping beyond societal barriers to celebrate Holi with underprivileged friends. His mother supports his gesture, reinforcing that Holi is about togetherness.
The second campaign highlights self-care, featuring a woman hesitant to play Holi due to harsh colors. Reassured by safe gulaal and Indica Crème’s natural oils, she confidently joins the festivities.
Indica’s purpose-driven approach makes Holi more meaningful, encouraging celebration with vibrancy, confidence, and care. #AddColorToYourLife
10-05-2025
Email: info@imciindia.org
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