Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Before the IPL season kicks off, the marketing battlefield is already in full swing. As stadium lights flicker on and the roar of the crowd builds, brands are locked in a high-stakes contest for consumer attention. Cricket’s biggest icons take center stage, not just on the field but in pre-IPL ad campaigns designed to grab eyeballs and wallets alike.
From catchy jingles to emotional storytelling, brands craft campaigns to stand out in the digital flood. This isn't just marketing—it's a strategic powerplay, ensuring brand recall lasts well beyond the tournament. With cricketers as brand ambassadors, the synergy between sports and commerce has never been stronger, turning the IPL into both a sporting spectacle and an advertising goldmine.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: