Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
In honor of National Poetry Writing Month (NaPoWriMo), Asian Paints, in collaboration with Ogilvy India, launched a creative social media campaign combining the power of poetry with the expressive possibilities of colour.
Throughout April, Ogilvy crafted original poems using shade names from the Asian Paints palette, sharing them on the brand’s digital platforms. Each post, whether nostalgic or modern, spotlighted a particular colour and its various shades, transforming every hue into a narrative and every poem into a visual story.
This initiative not only showcased Asian Paints' vast colour range but also positioned the brand as a champion of emotion, culture, and self-expression, extending its reach beyond décor to inspire creativity.
30-04-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: