Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Netflix’s third Upfront unveiled major advances in its ad-supported tier, now reaching 94 million monthly users. President Amy Reinhard emphasized unmatched engagement and introduced the Netflix Ads Suite, offering granular targeting, enhanced measurement, and global rollout by June. Key innovations include AI-powered modular ad formats, blending ads into show environments, with interactive midrolls and pause ads launching by 2026. Advertisers gain deeper insights through first- and third-party data integrations and Netflix’s clean room strategy. With premium content, engaged viewers, and cutting-edge ad tech, Netflix positions itself as a top-tier, future-ready platform for advertisers.
15-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: