Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Sugar Free, India’s leading sweetener brand, has partnered with Janhvi Kapoor as the face of its new campaign, “Fitness Ka Pehla Kadam”, created by VML. Launched during the IPL season, the campaign promotes guilt-free indulgence and aligns with rising health-conscious trends in India.
Kapoor’s authentic commitment to fitness makes her an ideal fit, helping Sugar Free bridge the gap between wellness and taste. The campaign will run across TV, digital, YouTube, and outdoor platforms, reinforcing Sugar Free’s mission to make healthy living aspirational and accessible.
15-05-2025
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