Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Muthoot FinCorp has launched a new three-film ad campaign featuring Shah Rukh Khan, reinforcing its position as India’s Original Gold Loan Specialist. The campaign emphasizes the ease and accessibility of gold loans via over 3,700 branches and the Muthoot FinCorp ONE app, requiring just a missed call to get started.
Created by Moonshot, each film blends humour and relatability, showcasing hassle-free loan experiences—from skipping queues to getting weekend approvals. With SRK’s signature charm, the films highlight that smart borrowers trust Muthoot FinCorp for seamless gold loans.
15-05-2025
Email: info@imciindia.org
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: