Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Tata Coffee Grand Cold Coffee has launched a heartwarming digital campaign that spotlights the magic of spontaneous connections in everyday life. Centered around the playful hook “Coffee!, here?”, the film captures a charming metro “meet-cute” sparked by a shared can of cold coffee.
With the slogan “Too Cool to Have It Solo,” the campaign appeals to young, urban consumers who value authenticity and real-life interactions. Showcasing three indulgent flavours — French Vanilla, Belgian Chocolate, and Swiss Caramel — Tata Cold Coffee invites everyone to sip, share, and connect.
15-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: