Institute of Marketing Communications India®

AEEE is recruiting for the Manager : Marketing, Communication & PR


Alliance for an Energy Efficient Economy

Experience – 10-12 Years

CTC:  Not Disclosed

Work Location – Delhi

Drop your resumes at :

Job description

Manager: Marketing, Communication & PR - Alliance for an Energy Efficient Economy

Purpose of the role

The Manager - Marketing, Communication and PR shall be responsible for developing and implementing activities and initiatives to enhance the visibility of the organization. The post-holder shall be accountable for strategizing, leading and executing campaigns assisted by outsourcing partners, to promote AEEE s brand messaging, programs, solution offerings and thought leadership initiatives. The Manager - Marketing, Communication and PR shall also be responsible for managing public relation activities being executed with the support of external media agencies/ networks with a skeletal


Strategic Communications:

1. Draft talking points, op-eds, blogs, editorials and Newsletters and cables for all verticals and thematic groups as well as the Chairman & Executive Director AEEE
2. Develop effective communication policies and media relations programs, including strategy, budgets and goals, for brand promotional activities with skeletal internal team
3. Work with and advise senior leadership on participation in appropriate forums and support the development of content for delivering key communications and engagement goals
4. Work with project/ research teams to identify requirements on collaterals, reports, webinar, newsletters, digital
5. Coordinate with in-house designer and outsourced agencies for messaging and design of collaterals, key visuals and report layouts in different program areas, in alignment with project priorities
6. Oversee the maintenance and analytics of the organization's website
7. Guide & supervise the communications team & external project-based consultants
8 Raise visibility of the AEEE brand by participating in external forums and industry networking activities in multiple program areas viz. Buildings & Communities, Public Utility & Electric Mobility, and Utilities, State & Local Action, Buildings, Industrial Energy Efficiency and Industry Platform & Business Creation
9. Experiment, scout and implement new digital marketing channels, tools and best practices to consistently improve Return on Investment and reduce the cost of member/ customer acquisition
10. Promote organic and direct traffic by constant engagement with Search Engine Optimization
11. Work closely with project teams to execute campaigns for meeting program objectives, closely monitoring the impact of each campaign on key audience metrics, reporting on the same to concerned stakeholders, on a regular basis
12. Analyze data and market insights and follow trends to create campaigns for driving business and build a culture of
13. Draft and lead organization's strategic presentations for Annual General Meeting, membership and pitch documents
14. Drive brand positioning and collaborations, public relations and media as well as digital media initiatives in line with
15. Develop and manage collaboratively, AEEE s local, national and global outreach for various Energy Efficiency themes;
16. Develop and prepare content from internal and external sources and archived content
17. Conduct interviews and behavioral research or source articles from Energy Efficiency experts, policy makers, industry leaders and other key stakeholders for organizational endorsements
18. Constantly network with national and local media to identify press opportunities for on-going initiatives and news efforts
19. Draft press release, fact sheet, logo guidance, brand partnership guidance and critical organizational content 

Experience :

1. Minimum 10-12 years of experience in marketing, communications and/or public relations, with a public relations agency, energy sector company, or industry- focused, non-profit organization

2. Hands-on experience in setting up, implementing and running targeted marketing programs and campaigns

3. Readiness in using creative methods to navigate the current media landscape on a local and national level

4. Prior experience in providing communications support and counsel to C-level executives

5. Expertise in Search Engine Optimization

Skills and Competencies:

1. Ability to build and develop strong relationships, apart from possessing a strong network of connections within the media industry

2. Ability to customize and promote messaging across multiple social platforms

3. Must be a great team player who is willing to support cross-functional teams as well

4. Ability to work on multiple projects simultaneously

5. Must be a confident communicator and presenter

6. Strong writing skills with a proven track record of writing in different platforms for a multitude of audiences

7. Ability to work well under pressure and adapt quickly to change

Role: Head/VP/GM-Public Relations/Corporate Communication

Industry Type: Oil and Gas, Energy, Power, Infrastructure

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Employment Type: Full Time, Permanent

Role Category: Senior Management


UG: Any Graduate in Any Specialization

PG: Post-graduates in Communication, Journalism, or a related discipline.

Telephone: +91 9650304949.

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