Recruiting for Social Media Advertising Manager

AffinityX Solutions

Experience –8 - 13 Years

CTC: Not Disclosed

Work Location – Pune

Contact Person: Ciney Joy

Designation: Company Recruiter

Job Highlights

Experienced Social Advertising Subject Matter Expert (Social SME) to provide our digital Operations team guidance

Job description

Social Media Advertising Manager - AffinityX Solutions

Experience - 8+ Years

The Social Advertising SME will develop and share best practices, as well as innovative techniques, to grow our business
Teach team members how to effectively manage the clientƒ¢€™s paid search budgets across various Social Advertising platforms in order to maximize ROI, drive traffic, and customers
Demonstrate how to optimize and grow campaigns on Facebook, Instagram as per the current AffinityX products.
Identify how additional Social Platforms like Pinterest, LinkedIn, Twitter can fit in the Advertisers requirements and formulate delivery methods for these platforms.
Create and deliver training webinars - bite-size trainings conducted weekly to the operations teams in Manila and Pune (via Zoom)
Initiate and execute tests.
Collect and analyze data, identify trends and insights into the team's performance to positively impact related KPI's
Working with a team of Campaign Managers who work on campaigns day to day and also have the ability to manage campaigns as and when needed
Work closely with our dedicated Account teams for the various platforms and stay at the cutting edge of Social Advertising
Track, analyze and report on results
Keep up with the industry trends and product updates in the Social Advertising space and bring in industry best practices in day to day operations
Help drive innovation of new Social Advertising services and platforms

Requirements:

8+ years of experience managing Social Advertising campaigns for clients in the US/CA market
2-3 years of experience in managing teams working on Social Advertising and handling client accounts independently
Experience of managing Social Advertising for Advertisers in an agency set up. Managing campaigns across multiple brands and industries at the same time
Expert knowledge of the Facebook Business Manager setup along with billing settings for all Social platforms
Familiarity with 3rd party platforms that allow managing Social Campaigns such as Adespresso, Qwaya
Have a working knowledge of the overall Programmatic Advertising ecosystem
Excellent understanding of marketing & customer acquisition paths, Sales funnels, attribution models etc.
Excellent communication & teamwork skills.
Facebook Blueprint Certified
Proficient in MS Office (Excel, Word and PPT) - experience in managing complex reporting and creating client presentations
Technical skills such as writing and editing HTML and CSS manipulation
An understanding of website design and usability
Overall knowledge of Digital Advertising including SEO, Programmatic and Social Advertising
Any other industry certifications in Digital Marketing
Experience working with Sales