Recruiting for Social Media Advertising Manager

AffinityX Solutions

Experience –8 - 13 Years

CTC: Not Disclosed

Work Location – Pune

Contact Person: Ciney Joy

Designation: Company Recruiter

Apply: https://www.affinityx.com/about/careers/

Job Highlights

• Experienced Social Advertising Subject Matter Expert (Social SME) to provide our digital Operations team guidance

• Role is to act as a central powerhouse of Social Advertising knowledge.
• Experience - 8+ Years

Job description

Social Media Advertising Manager - AffinityX Solutions

Experience - 8+ Years

•  The Social Advertising SME will develop and share best practices, as well as innovative techniques, to grow our business
•  Teach team members how to effectively manage the clientƒ¢€™s paid search budgets across various Social Advertising platforms in order to maximize ROI, drive traffic, and customers
•  Demonstrate how to optimize and grow campaigns on Facebook, Instagram as per the current AffinityX products.
•  Identify how additional Social Platforms like Pinterest, LinkedIn, Twitter can fit in the Advertisers requirements and formulate delivery methods for these platforms.
•  Create and deliver training webinars - bite-size trainings conducted weekly to the operations teams in Manila and Pune (via Zoom)
•  Initiate and execute tests.
•  Collect and analyze data, identify trends and insights into the team's performance to positively impact related KPI's
•  Working with a team of Campaign Managers who work on campaigns day to day and also have the ability to manage campaigns as and when needed
•  Work closely with our dedicated Account teams for the various platforms and stay at the cutting edge of Social Advertising
•  Track, analyze and report on results
•  Keep up with the industry trends and product updates in the Social Advertising space and bring in industry best practices in day to day operations
•  Help drive innovation of new Social Advertising services and platforms

Requirements:

•  8+ years of experience managing Social Advertising campaigns for clients in the US/CA market
•  2-3 years of experience in managing teams working on Social Advertising and handling client accounts independently
•  Experience of managing Social Advertising for Advertisers in an agency set up. Managing campaigns across multiple brands and industries at the same time
•  Expert knowledge of the Facebook Business Manager setup along with billing settings for all Social platforms
•  Familiarity with 3rd party platforms that allow managing Social Campaigns such as Adespresso, Qwaya
•  Have a working knowledge of the overall Programmatic Advertising ecosystem
•  Excellent understanding of marketing & customer acquisition paths, Sales funnels, attribution models etc.
•  Excellent communication & teamwork skills.
•  Facebook Blueprint Certified
•  Proficient in MS Office (Excel, Word and PPT) - experience in managing complex reporting and creating client presentations
•  Technical skills such as writing and editing HTML and CSS manipulation
•  An understanding of website design and usability
•  Overall knowledge of Digital Advertising including SEO, Programmatic and Social Advertising
•  Any other industry certifications in Digital Marketing
•  Experience working with Sales

Perks and Benefits 

•  Performance Incentives , Transport Facilities and Other Benefits

Role: Social Media Marketing Manager

Industry Type: Advertising, PR, MR, Event Management

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Employment Type: Full Time, Permanent

Role Category: Online/Digital Marketing

Education

UG: Any Graduate in Any Specialization

PG: Any Postgraduate in Any Specialization