Post Graduate Diploma in Entertainment Management

Programme Objectives

Entertainment is a leading Industry in India and it also contributes substantially to the economy of our country. As a result, there is a great need for trained professionals to become the growth drivers and take up the industry challenges. IMCI as one of the leading institutes of the country has introduced the Post Graduate Diploma in Entertainment Management. The programme is specifically designed for the students aspiring to become entertainment industry professionals and for their throughout career enhancement in the sector. The objectives of this programme are:

  • To equip the participants with knowledge, skills and required attitude for the entertainment industry as well as equip them with the latest developments in the industry
  • Make them job ready for the entertainment industry profiles for various career opportunities

Course Modules

Module 1: Basics of Management

Module 2: Introduction to Entertainment Management

Module 3: Audience Behaviour

Module 4: Target Group definition & Market Prioritization

Module 5: Business Communication

Module 6: Media Buying and Planning

Module 7: Media Mix decisions

Module 8: Introduction to Animation & Gaming Industry (2D & 3D)s

Module 9: Fundamentals of Audio/Visual Production

Module 10: Media Technology and Entertainment Industry Marketing

Module 11: Film, TV, Animation and Gaming Programming Management

Module 12: Creativity for Social & Interactive Media

Module 13: Case Studies, Exercises and Demos

Eligibility Criteria

Any aspiring candidate can get entry into this particular diploma course if they have a degree proof of graduation or above. Graduation in any stream either directly connected to Entertainment or to any of its neighborhood streams will be accepted.

Candidates who have any degrees in addition to the graduation one are welcome to submit registrations as well given their streams are in accordance with the needed ones. Any working professionals looking to enhance their skill set are equally welcome once they produce the required documents and meet the stream concerned criteria.

Programme Length

The entire programme usually takes up to a year. The curriculum and the syllabus are designed in accordance with this time limit to accommodate all the modules as well as the practise sessions, interaction sessions with professionals, mock interviews and demo sessions.

Examination and Certification

IMCI conducts one final evaluation that determines the certification rank of the candidates. The Post Graduate diploma in Entertainment management will be awarded to all those who qualify the final evaluation.

The course involves assignments and demo examinations which are conducted during the course of the programme between predetermined intervals. The participants are expected to submit and indulge in these activities as much as they can to enhance their intellect as well as their ranking.

Programme Fees

Industry and Corporate Placements

An individual with a Post Graduate Diploma in Entertainment Management will attain the highest level of knowledge in Entertainment Management and thus will have the most lucrative and managerial opportunities available to him in different areas such as Production, Cinematography, Media Management, Film Marketing, Advertising & Distribution and many more.

The programme will allow students to explore a range of dynamic career opportunities available in the Entertainment Industry.

Diploma holders of the course are working in mid-level and senior positions in entertainment industry, business development, production, managerial and creative team.

They have found roles in a wide variety of entertainment organisations including: Radio, Advertising, Film and Television, TV etc.

Success in their Post Graduate Diploma in Media Management has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.

In recent months the Institute has witnessed more and more participation from professionals working with global Entertainment Management PocketAces, Viacom18, Zee Entertainment, Star TV Network, Dharma Productions, Network18, Sony Pictures, ABP Network, Red Chillies Entertainment, Reliance Entertainment, UTV Motion Pictures, Eros International, Saregama India, Fox Star Studios, IVM Podcasts, 92.7 Big FM, Radio City, Fever FM etc.

Registration and Application

The official website of IMCI sports all kinds of notifications regarding calls for admissions, registrations dates and details and contact support.

How to apply

Download Prospectus

Quick download- Application Form

For further enquiries or Prospectus, write to or call us on: , + 91 9650304949

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: