Patanjali Eyes a Turnover of One Lakh Crore in the Upcoming Five Years
Patanjali Ayurved reported a ₹10,561 crore turnover in the past fiscal year. Furthermore, in a press conference arranged a week ago, Yoga guru Ramdev declared a target of ₹ 1 lakh crore that his home-grown FMCG organisation will achieve in the coming five years.
While Baba Ramdev estimated a ten-fold jump in his five-year sales plan, he also announced that Patanjali Ayurved would be donating a similar amount (around ₹1 lakh crore) over the next 20-25 years for different social purposes.
Baba Ramdev talked about the foreign organisations that operate in India, focusing on how those companies didn’t do much towards charity. He made clear the sentiments of his business and that Patanjali Ayurved plans to donate a 100 percent of its profit towards society’s betterment.
On being asked about his recent active stance on Gujarat, Ramdev also mentioned his plans about a ‘Cow Research Centre’ over there. This potential project will be concerned with increasing the milk yield of the different breeds of cows in Gujarat, Gir and Kankrej, for example. Using advanced technologies like embryo transplantation, Ramdev mentions, the milk yield can be increased from five litres a day to as much as fifty litres per day.
Patanjali Yogpeeth may make an official announcement regarding the developments of a Cow Research Centre by June 21.
However, industry analysts look at the current growth rates of the pure FMCG products and express concern and sceptical views regarding Ramdev’s estimates.
Patanjali has created a huge revenue base for itself. However, with the given backdrop of the market, and the situation around the rural demand, doubling the current revenue is a pretty stern challenge, even for a reputed company like Patanjali Ayurved.
Additionally, the fact that Patanjali has penetrated a good section of its intended market only produces further doubts as to where will it find more consumers to reach its expected numbers.
As its competitors are growing new strategies to match up to Patanjali’s expectations, the ₹ 1 lakh crore revenue is a steep expected figure indeed.