Executive Diploma in Digital Media

Story telling is a very fine art. It requires the stark ability to capture attention and maintain it. The present world storytelling is what you might know by the name of Digital Media. And it requires everything that the basic art does, and then some more.

In the present age, there are a number of platforms that can be used and manipulated to suit one's needs. It doesn't matter what story you are reciting, the point is to get the reciting to the capability where you become the piper and your audience becomes the mice. And to learn to capture the awareness of any target market is a big deal.

Introduction to the Course

Digital media, in its standard definition, is any medium of expression that is available in a machine readable format. In terms of a course, Digital Media is the study of all media distribution platforms and their influences, manoeuvres and control.

The content that goes on the internet is never just the matter. It requires grooming. It requires tinkering. Most of all, it requires to be optimized to fit a particular norm, be it any specific type of audience or any specific type of motive. The aim of this course is to prepare you and thus enable you to either create or optimize the media to suit a specific purpose.

Course Modules

Digital Media is a vast field. It targets a vast audience. The web, the social platforms and the mobile audience are just a few major aspects of that massiveness. To be able to reach such a huge base requires a lot of parameters to be twisted and fixed in a particular angle.

At IMCI,you get to learn about those parameters, the art of twisting them to suit your objective and the angles that would suit it best. From the language to the technology, this course involves everything necessary.

Module 1 : Evolution of Media & Marketing Concepts

Module 2 : Strategies to Find the Best Media for Digital Media Management

Module 3 : Digital Advertising and Promotional Tools

Module 4 : Techniques to Produce Content, Develop a Story Form And Create Narratives

Module 5 : Media Planning & Media Mix

Module 6 : Introduction to Digital Marketing, Analytical Tools

Module 7 : Basic Statistics and Tools for Prediction via Analysis

Module 8 : Search Engine Marketing, Google Ad Words

Module 9 : Search Engine Optimization, Google Analytics

Module 10: Social Media Marketing, Social Media Analytics, Smog

Module 11: Viral Marketing Platforms: Mobile/E-Mail Marketing, Affiliate Marketing

Module 12: Basic of Web Designing and Development

Module 13: Demo Sessions and Practical Training

Eligibility Criterion

The programme is a Executive Diploma course and hence the minimum eligibility criteria is a graduation degree. However, any candidate with a higher education in any field that falls in the vicinity of Digital Media is also allowed and accepted.

Programme Length

The Executive Diploma in Digital Media is a course for six months. This course span of six months involves the assessment and examinations and any other activities included in the programme such as the Interactive session, the case studies etc.

Programme Key points

The advantages of taking up a course like this are numerous. Especially in the present digital age, it opens up new roads to career choices and development. However, if it is any help, you can go through these quick bits to get a collective idea of exactly what IMCI is offering. Executive Diploma is a fast track course with more and rigorous case studies . The duration for PG Diploma is 12 months and the same course can be completed in 6 months under Executive Diploma programme.

  • Live interactive lectures on all the modules
  • Experienced trainers
  • Diverse and well planned content and syllabus
  • Enriching environment and educational, observational sessions
  • Timely evaluations and training, modelled as per the industrial norms

Examination and Certification

It is quite easy to learn what is being offered in a loose environment. However, a bit of pressure just intensifies that learning. This brings us to the regular and final evaluations.

The final evaluation examination will land a Executive Diploma in Digital Media to those who pass it. The certification will be further helpful in validating your worth as a digital media enthusiast.

Programme Fees

How to apply

Download Prospectus

Quick download- Application Form

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org, 011 45768446, + 91 9650304949

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: