Executive Diploma in Strategic Management


The need for corporates to have a competitive strategic roadmap developed by the management team is now more than ever. Not only this, it is crucial for the executives to implement the strategy across the organizational stakeholders in order to achieve short, mid and long-term corporate gains, not just annual profits.

By successfully analyzing the internal and external scenarios and creating a multi-dimensional roadmap to deep-dive into corporate growth and sustenance, the strategic management role plays a vital part. The people quotient of this position is higher than that of most jobs. The ability to strategize at the correct time and in the correct manner to the apt audience isn't something everybody can do. While the position demands brushed professionals, the point to remember is that every professional has been a fresher at some point in their life. The major game changers are the practice, the observation, and the adaptation skills that take them to new heights.

At the Institute of Marketing Communications India (IMCI), it is ensured that each candidate receives the apt amount of attention and the exact kind of training that can convert him or her into the wall that can absorb everything. IMCI aims at a distributed technique of education to ensure that a candidate receives a proper idea of whatever goes on in real-time situations in the industry.

Introduction to the Course

This course has been carefully curated by industry experts and academicians in order to make the students and professionals adept with the concepts and implementation of the strategic management techniques and practices, ensuring end-to-end learning. This programme has a lot of motives. One of those ultimate goals is to make the participants aware of the holistic character of strategy development activities and the role it plays in the industry, helping them transform into leaders within the industry.

While we speak of strategy formulation, the techniques, implementation and measurement are not always easy. It is also important to experience the way in which markets can change course and modify them and thus enable agility in the processes and systems. It is important to understand the varying nature of different markets and the changes in the value and demand of goods and services according to different situations. It is a necessity to experience because knowing isn't good enough anymore.

This course involves all such elements in appropriate details along with other important facets of the theme. It distinguishes between the theoretical and practical needs of an educational approach and hence advances in a mixed pace to fit in the concepts of strategic management by developing a cutting-edge learning framework for the participants.

Course Modules

The entire course has been defined into smaller, calculated modules. While here, you will only get to see a vague representation of the subject details, this is an example to illustrate how the course syllabus is carefully modelled into sections. This distribution is to serve the purpose of suiting both time and gradual and informative study.

This course can be seen as the base over which other management courses can be swiftly passed. The major goal of this particular programme, or one can say the basic prime aim, is to build the foundation of a smooth professional by laying out all the core principles of the discipline.

Module 1: Fundamentals of Strategic Management- Concepts and Process

Module 2: Identifying and Developing Competitive Advantage- Porter’s Five Forces and Generic Strategies, Growth-Share Matrix, etc.

Module 3: Market Research and Study of Market Potentials

Module 4: Design Thinking, Ideation and Change Management

Module 5: Corporate Strategy and Models- Internal & External Analysis, PESTEL, VRIO Framework, GE-McKinsey Matrix, etc.

Module 6: Advanced Product Strategy, Growth and Management

Module 7: Strategic Marketing- Development and Management

Module 8: Strategy Development in the Digital Economy

Module 9: Leveraging Corporate Brand Building

Module 10: Cultural Intelligence, Diversity and Global Leadership

Module 11: Sustainability, CSR and Corporate Governance

Module 12: Industry-based Case Studies and Assignment

Eligibility Criteria

Any aspirant must be a graduate to be eligible to be a part of this diploma course. Postgraduate candidates and any professionals interested in the course can participate as well. Graduation is the only and the minimal eligibility constraint. People with a work history in areas similar to that of management, who are interested in pursuing this diploma course are equally appropriate to apply for the course.

Programme Length

The Executive Diploma in Strategic Management is a course for six months and involves detailed learning via uniformly distributed modules.

Examination and Certification

The institute organizes timely evaluations and assignment assessments to keep track of the course. The participants are expected to submit the assigned work on time to support their final evaluation results. A major examination is conducted at the end of the term. This examination involves the entire curriculum and the markings are treated as the deciding factor for the allotment of the Executive Diploma in Strategic Management

Programme Fees

Industry and Corporate Placements

Strategic management plays a vital role in every industry, no matter how big or small the organization is. Building a holistic career in strategy opens up vast fields of opportunities be it in corporate strategy, management consulting, research and development, change management and a lot more. In the business and corporate world, strategy managers play a pivotal role in organizations as they are the decision-makers for long-term success, collaborating across teams and departments to determine and implement functional, structural and operational strategies.

IMCI ensures that its students get a chance, a window into the industry, whichever it may be. With the help of a well-maintained network of human resource professionals from all over the place, IMCI ensures that every participant gets a chance to showcase their talent.

In recent months the Institute has witnessed more and more participation from professionals working with global organizations like Ernst & Young, BCG, Amazon India, Flipkart, Grofers, Nykaa, Reliance Digital, Info Edge India, BigBasket, Snapdeal, Informatica, Lenskart, Etsy, Bewakoof, Souled Store, The Man Company, Quick Heal, McAfee, CocaCola, Pepsico, Pantaloons (Aditya Birla Group), Lifestyle, Max, Microsoft, Tata Motors, Tata Steel, Nestle etc.

Registration and Application

The entire process of registering for the course, applying via the internet, paying the fee, gathering the schedule, and any such information can be found on the institute’s official website.

How to apply

Download Prospectus

Quick download- Application Form

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org, 011 45053984, + 91 9650304949


The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: