Dancing with celebrities becomes easier as BBC Worldwide and Colors join hands and release ‘Jhalak Dikhhla Jaa’ game
With the ninth season of ‘Jhalak Dikhhla Jaa’ on air, Colors brings a celebratory surprise for all its dance loving viewers in the form of ‘Jhalak Dikhhla Jaa- The Official Game’. The collaboration of Colors, BBC Worldwide and the game developing team of Exient is to thank for this dancing game which is meant for the mobile platforms in India and overseas.
‘Jhalak Dikhhla Jaa’- the Indian version of popular BBC brand ‘Dancing with the Stars’ enjoys a very loyal and a very active fan base. The last eight seasons of Jhalak have won several awards. Indian television has a special spot in its heart for this specific show where celebrities come together with dancing professionals to show off their skills and set the stage on fire. With talented contestants, celebrity shimmers and happening judges, this show makes feet tap and fingers beat all over the country.
And now, to make the entire experience all the more enjoyable, BBC Worldwide has decided to release the ‘Jhalak Dikhhla Jaa’ game on various smartphone platforms. It has already been released on IOS markets and has been received with positive ratings. India, for now, is the only country that has access to this app. Plans are to globalise the access of this app in September 2016.
This app allows the players to choose the celebrity couple of their choice, dress up and try several glamorous attires, learns dance moves, perform virtual dance numbers and get ranked on the basis of the performance. The ultimate Glitterball trophy to be won is the attraction of all eyes. With match 3 puzzles that help go up to new levels and a tough competition to face in the weekly leaderboard, the game is an entertaining little package in all.
‘Dancing with the Stars’ is one of the many brands which have worked to extend their grip on other facets of media like live events, digital properties and online gaming.
Exient, the developer responsible for putting together the ‘Jhalak’ app, has a very impressive resume which involves products like Angry Birds: Go, Bake Escape, Need for Speed: Carbon and Angry Birds: Transformers. Exient has been around for fifteen years and has produced many high-quality games for different platforms like Xbox 360, PS4, Android and iOS. The CEO of Exient, Dave Hawkins believes that this new dancing game will break boundaries and create a space for itself in the online gaming world.
Colors CEO, Raj Nayak has been quoted saying that this application is meant to increase the sense of involvement, thus improving the level of experience of the viewers. The game is available in Apple store and Google play store and can be downloaded for free.
Marketing any show is a tough deal, especially when the show is not the only one of its kind. While Jhalak promises to have a very strong band of viewers, it is not hard to compute that this online gaming application will not only strengthen the pre-existing audience but also add to it.