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Institute of Marketing Communications India ®
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2 Years Post Graduate Diploma in Digital Journalism (PGDDJ) along with Masters in Journalism and Mass Communication (MJMC)


Mass communication and Journalism do not have very specific and concretely particular differences. However, no matter how vague they be, the differences between them surely exist.

Journalism carries a motto, an intention, an aim. With every art it requires, comes the absolute necessity to be able to swiftly deliver a message among the contents without getting overboard or making it look rehearsed.

Mass Communication does carry messages as well. But it is mostly about getting the message to adapt to its audience. There are several mediums to get a message diffused into the society in the present times. These mediums include radio, movies, advertisements, television, internet, documentaries, events and corporate communicational links. Mass Communication is about making these mediums their weapons to attain maximum possible penetration of info.

In the internet driven lives of the present times, acquiring information has become fairly easier. But from the point of view of a professional in the field of mass communication, it remains a task to create content that is consuming, interesting and full of impact. Then, it is a whole other task to prepare that content for different platforms so that the information can achieve maximum understanding across all podiums.

Course Objective:

Both Mass Communication and Journalism are related to dissemination of information, the former is more into the information and the latter is more into the dissemination.

Journalism almost always has a specific, if not drastically particular, intent with every informational piece or news report or feature article that it generates.

Mass communication is centralized round the idea that the information, whatever and in whichever shape or form it may be, must reach its target audience, be it at a local, regional, national or international level, with maximum penetration and understanding.

Journalism is one of the many pillars on which a social civilization stands. With the world going digital, it’s only fair that journalism get its fair share of space on the internet. However, that share of space has led to a whole new division called Digital Journalism. A career as a Digital Journalist is a combination of traits that span from traditional journalism basics to modern technological standards.

This course gathers the spirit of true journalism and models it with all the modern technologies of this age. The course focuses on deep understanding of the most basic elements that build up journalism and mass communication along with the production and optimization skills. The emphasis is on the development of digital-social skills that are elementary for a career in the field of digital journalism.

The specifics of this course are dedicated towards clarifying what digital journalism stands for. And while there are many definitions, one that suits it best, is too vast to comprehend in one go.

Keeping this challenge in mind, this course introduces you to all the aspects of the profession. It involves creating originally creative content, printing it and distributing it via the fastest mode available- the internet.


1ST Year

S.NO Subject Code Subject Name
1 101 Introduction to Mass Communication
2 102 Print Journalism
3 103 Advertising and Public Relations
4 104 Introduction to Electronic Media
5 105 Photo Journalism
6 106 Media Law and Ethics
7 107 Development of Media
8 108 Introduction to traditional journalism and evolution of digital journalism
9 109 Entrepreneurial approaches to creating and distributing content
10 110 Role of social media and social networking
11 111 Forms of interactive journalism


2ND Year

S.NO Subject Code Subject Name
1 201 Script Writing for Electronic Media
2 202 Corporate Communication and Marketing
3 203 Media Economics
4 204 Cinematography, Lighting, Set, Designing and Make up
5 205 Television Journalism
6 206 Audio Production Techniques
7 207 Video Production
8 208 Project Work
9 209 Tools for media distribution and processing information
10 210 Web and social computing
11 211 Interactional tools- Video, audio and readable
12 212 Observational sessions

Eligibility Criterion

The course requires every candidate to have a graduation degree in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the programme just as easily.

Programme Length

The course is scheduled to take up a time of two years. The subjects and sessions have been designed as per the two year deadline and hence, carry a distributed sense among themselves.

Examination and Certification

An evaluation is scheduled at the end of each year after the completion of the yearly course. The candidates have to qualify this examination to receive their Post Graduate Diploma in Digital Journalism from IMCI and Masters in Journalism and Mass Communication Degree from UGC approved University.

Programme Fees

The mandatory course fee of the whole programme is Rs 1,10,000/- .This covers for the course registration fees, Interactive Lecture fee on key areas, Course material fee etc. Apart from this, an examination fee of Rs 4,400/- needs to be paid later as per the examination notification the Institute/University.

Industry and Corporate Placements

It is one thing to gain knowledge but it’s another to get a chance in the wild forest the industry is. With so much competition in the market at this point of time, IMCI equips you with opportunities in organisations with a good reputation.

Project Work

Digital Journalism based Project under our news portal will be part of this course.

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org/+ 91 9650304949,+91 120-2427175, 4375280


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